The Tool Trunk

Your job is not to make people read your annual report. Your job is to make it easy for them to understand, quickly, why your work matters and why they should keep supporting it.

Every nonprofit reaches that point in the year when the annual report starts to creep onto the calendar. The partner you choose makes or breaks this process.

This isn’t a failure of good intention—it’s a challenge of capacity.

(And What To Focus On Instead)` Let's be honest… Most people won’t read your entire annual report. We know—after months of writing,...