Case Study
The Naples Players
After 65 years of serving their community, it was time to celebrate growth with an epic rebrand.
The Naples Players needed a brand and message that matched their momentum—so donors could instantly understand the impact and feel confident giving.
The Naples Players had deep community roots and momentum, but their brand and messaging weren’t keeping pace with who they were becoming. They needed clearer positioning to unify communications, strengthen donor confidence, and elevate public visibility.
Designed to be repeated, trusted, and applied consistently across the organization. The goal was not a one-time refresh, but a story that could carry the theatre’s impact across fundraising, marketing, and patron experience year after year.
Outcomes:
- Within 24 months of rebranding, contributions increased 98%98%
- Website traffic grew an average of 40% year over year40%
- 8,700 more patrons attended shows in the year following the rebrand110%
“The Elephant Creative team is - without any doubt - the best branding team I have ever worked with. They have an acute understanding of the needs of nonprofits but think critically and creatively about solutions that get results."
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