We strategically created a 65th-anniversary crest to begin seeding the idea for a rebrand in 2018. By 2019, we had a full-scale rebrand ready to roll out smoothly at the close of their 65th season to usher in the next 65 years of providing inspiring community-based theatre to Southwest Florida.
Print & Digital Campaigns
Endless amount of essential collateral were created for the rebranded organization as well as weekly print ads, digital ads, promotional materials and other essentials to help The Naples Players gain swift trust and recognition of their new brand.
Annual Reports & Direct Mail
When done correctly, your annual report becomes a development asset to showcase your impact all year long to potential donors, sponsors, and shareholders. We make annual reports and artform that organizations can't wait to share.
Before we arrived, The Naples Players had a virtually blank canvas on the front of their theatre on bustling 5th Avenue South in Naples. We made a splash with outdoor signs and features that helped passers-by find the box office, see upcoming shows, and never wonder where the heart of downtown Naples was again.
Gala Event Branding
With a new brand, came a new direction and brand for The Naples Players annual fundraising gala. The Front & Center Gala branding and related collateral and marketing materials has been our immense pleasure to bring to life for the past three years now.
Playbills & Programs
To date, we have designed over thiry volumes of playbills over the course of five seasons. Combining necessary show information with sponsor ads and articles alongside narritives that drive home the impact on the local arts is no small task.