A rebrand may be necessary if your nonprofit has experienced significant growth, a shift in mission, or changes in your target audience. If your messaging no longer resonates, or you’re finding it hard to stand out in a crowded space (or from the herd of other nonprofits in your area), it could be time for a refresh. A strong brand should effectively communicate your mission, inspire trust, and engage supporters. If you’re unsure, we can help assess whether a rebrand will enhance your organization’s impact and long-term goals.

Effective branding can elevate your nonprofit by creating a strong, recognizable identity that resonates with your target audience. A well-defined brand helps build trust, foster loyalty, and differentiate your organization from others. It can also clarify your mission and impact, making it easier to attract donors, volunteers, and partners. When your branding aligns with your values and goals, it enhances your outreach efforts and boosts credibility, ultimately driving long-term growth and expanding your reach in the community.

Please read the Case Studies available on this site to see more detailed examples of our branding work and the results our clients experienced.

An evolution, or a brand refresh, typically involves updating elements of your existing brand, such as your logo, color scheme, or messaging, to keep things current while maintaining the core identity. It's ideal if your nonprofit's mission remains the same, but you want to modernize your look or adjust to small shifts in your audience.

A revolution, or a full rebrand, on the other hand, is a more comprehensive process that may include changing your name, logo, messaging, and overall positioning. This is necessary when there’s a major shift in your mission, audience, or strategy. A full rebrand is often about redefining who you are as an organization to better align with your future goals.

The cost can vary depending on the scope of the project. A basic brand refresh, which may involve updating your logo or messaging, will be less expensive than a full rebrand that includes a new name, website, and marketing materials. We are not here to sell you what you don't need. So let's chat to learn more about you, your organization, and your current brand. Services generally start at $2,500 and vary based on the final project scope and deliverables.